UX / UI Design & Strategy
Rethinking Optus Sport's design & strategy through collaborative workshops, rapid concepting, and a user-centred design process.
Optus had a number of goals: first - establish a clear strategic direction for the product and revamp its look and feel. From there, rework the whole experience based on both the new strategy and identity.
As project lead, I created the project plan to meet our goals within the fixed-time budgeted. Throughout the project, I was hands-on designing both UX and UI of the new experience, running user-testing sessions, presenting to executive-level stakeholders, and managing the workload of other designers on the team.
With a fixed-time allocated for the project, finding the right balance of pie-in-the-sky concepting and detailed design was critical.
The first third of the project was dedicated to establishing a strategic direction for the product, and involved collaborative workshops with a range of stakeholders, early rough concepts, and user testing to evaluate new ideas. The deliverable for this phase was an online toolkit, suitable for anyone working on Optus Sport (from developers to designers to product managers to executives) to establish a baseline experience and ensure all parties are headed in the same agreed direction.
The remainder of the project was spent in detailed design. For this phase, we worked in regular 2-week sprints and dove deep into the detail of specific features across mobile, tablet, responsive web, and TV. We typically spent the first week creating screens and prototyping, with user-testing early in the second week to leave room to finalise our designs based on any new insights.